Phemex
Design Director · 2026 – Present
Platform Visual Overhaul: Led the strategic migration from legacy UI to a modern design system, unifying Web, App, and H5 interfaces to elevate the platform's premium market positioning.
AI Design Engineering: Built the department's AI infrastructure from scratch. Automated high-turnover assets (Listings, Reports) via custom Skills, boosting team output by 40%+.
AI Infrastructure: Engineered a "Text-to-UI" workflow leveraging Stitch (UI generation) and Claude (logic parsing). This AI-native pipeline replaced manual handoffs, cutting design-to-dev cycles by half while maintaining design system compliance.
Global Campaigns: Directed the "World Cup Trading Championship" (S-level), managing multi-end design for 11 countries and solving complex real-time animation challenges.
Product Innovation: Revamped the Pulse Social Trading ecosystem and core modules (Dex, Prediction Markets), optimizing UX for higher conversion.
Leadership: Optimized Design Operations Spearheaded the optimization of design operations by self-developing custom Figma plugins. These tools automated compliance checks and streamlined the "Legal-Pre-Review" workflow, effectively mitigating risk and ensuring zero disruption to business continuity.
