Mark Shi

View CV

Senior Product Designer with 11+ years of experience at the intersection of Web3 and FinTech. I translate complex business ecosystems into intuitive, high-conversion user experiences. Specializing in AI-native products, trading infrastructure (CEX/DEX), and tokenized economies (RWA, Launchpad, NFTs), I leverage deep domain expertise to build scalable design systems for the future of finance.

Art Direction
Branding
Motion Graphics
UI/UX

Core Web3 Experience

Phemex

Design Director · 2026 �?Present

Platform Visual Overhaul: Led the strategic migration from legacy UI to a modern design system, unifying Web, App, and H5 interfaces to elevate the platform's premium market positioning.

AI Design Engineering: Built the department's AI infrastructure from scratch. Automated high-turnover assets (Listings, Reports) via custom Skills, boosting team output by 40%+.

AI Infrastructure: Engineered a "Text-to-UI" workflow leveraging Stitch (UI generation) and Claude (logic parsing). This AI-native pipeline replaced manual handoffs, cutting design-to-dev cycles by half while maintaining design system compliance.

Global Campaigns: Directed the "World Cup Trading Championship" (S-level), managing multi-end design for 11 countries and solving complex real-time animation challenges.

Product Innovation: Revamped the Pulse Social Trading ecosystem and core modules (Dex, Prediction Markets), optimizing UX for higher conversion.

Leadership: Optimized Design Operations Spearheaded the optimization of design operations by self-developing custom Figma plugins. These tools automated compliance checks and streamlined the "Legal-Pre-Review" workflow, effectively mitigating risk and ensuring zero disruption to business continuity.

CEX DEX

DNAi & TonUP

Senior Designer · 2024 �?2026

TonUP · TON Launchpad: Led UI/UX for a leading TON Launchpad; architected the design system and simplified complex blockchain data into user-friendly interfaces.

Directed all visual creative for marketing and community, strengthening brand presence.

DNAi · Decentralized AI Health Platform: Led product design for a decentralized AI-powered health data platform �?enabling users to own their data, access personalized insights, and engage in a user-centric ecosystem.

Architected modular UX across wearables integration, AI health agents, and onboarding flows built around data sovereignty and trust.

Launchpad HealthTech Decentralized AI

CoinW

Design Manager · 2023 �?2024

Shaped brand strategy and visual identity for a major digital asset exchange.

Explored and designed early concepts for CEX trading interfaces, contributing to the platform's asset diversification strategy.

CEX

Earlier Key Experience

With over 5 years of design leadership across Web3 and traditional tech, I served as Design Director at MetaOasisDAO (2022�?023), overseeing NFT/metaverse projects and integrating AI for asset efficiency & generative art exploration; prior roles included Design Director at DeHorizon (2021�?022), Web/NFT focus, and TOP2 (2019�?021), 0�? C-end/enterprise systems, plus Senior UI/UX at Ctrip (2018�?019), high-traffic e-commerce expertise.

Tools

Figma Photoshop Illustrator Midjourney ChatGPT Claude Adobe Family CodeX Cursor

My Works

Led Phemex's 1.5�? visual migration and Prediction Markets UX �?unifying Web/App/H5 identity while shaping event discovery, market detail, and trade flows for real-world odds trading.

Visual Identity Prediction UX AI Integration

Vibe Coding �?World Map, GRAIN & TurboFlow

Browser-native experiments built with Cursor �?an interactive world map, GRAIN pixel studio, and the TurboFlow marketing landing (ASCII chair hero, canvas motion, live feed).

Vibe Coding Cursor Interactive Tools

Rebuilt daily design output into a four-stage AI pipeline �?hero visuals, texture/motion extension, interactive structure, and deliverable handoff �?with each tool owning one clear role in the chain.

AI Workflow ChatGPT Images Design Ops

Designed Unizen Pro's omni-chain DeFi dashboard �?unifying swap routing, staking, wallet tracking, and on-chain discovery into one data-rich trading workspace.

DeFi UX DEX Aggregator Cross-Chain

A complete TG Mini App UI system—core gameplay, profile, inventory, quests, equipment, and upgrades—with UX attention at every touchpoint.

Game UI TG Mini App UX System

Owned end-to-end UI/UX for diverse client projects across 10+ industries—building brand identity, marketing collateral, and modular visual systems that balance functional usability with emotional storytelling.

UI + Visual Cross-Domain Visual Systems

DNAi: Redefining Health Data with Decentralized AI

Designed DNAi's decentralized AI health platform �?empowering users to own their data, access personalized AI-driven insights, and engage in a user-centric ecosystem.

UX + Branding HealthTech Decentralized AI